As hybrid teaming, remote connections and dispersed workforces continue to rule the day, organizations have forever been changed and now must operate with a higher degree of effectiveness with the most critical, high-impact decisions made quickly across a highly distributed and virtual landscape.

Two recent studies conducted by ITSMA, a recognized leader in B2B services marketing, reinforced the changes in Buyer expectations:

▶ High touch, collaborative innovative approaches are essential with virtual engagement of executive buyers

▶ With 59% of the buyers now preferring virtual networking to In-person they are twice as likely to attend smaller events where they engage in discussion, provide opinions, ask questions – more than adding video to conference calls

Firms must deliver differentiated, high value/impact outcomes requiring high levels of key stakeholder engagement that delight clients, while building global scalability.